Exam Oracle - Certifications Answers

What is the buyer’s journey? It’s the process that someone goes through after they’ve made a purchase. It’s the process our buyer goes through when learning about your brand. It’s the active research process someone goes through leading up to a purchase. It’s the inbound methodology, but from the buyer’s perspective.

What are the stages in the inbound methodology? Get Found, Convert, Analyze Attract, Engage, Close Attract, Engage, Delight Attract, Convert, Close, Delight